1. Building a High-Touch Business

    Building a High-Touch Business

    Are you creating a business built on hands-on customer relationships? If so, here are a few things to keep in mind. Working with a variety of entrepreneurs and entrepreneurially minded executives has given us perspective about two distinct types of customer models: "high touch" and "low touch." A high-touch business is one in which a customer places trust and partnership with a company, and in many cases, a specific individual or team at the company. This is more of a "person-centric" model in which the relationship between a salesperson or other individuals have a major impact on the sale and ...

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