1. Year-End Fundraising Is Going Strong, Especially Through Digital Channels

    Year-End Fundraising Is Going Strong, Especially Through Digital Channels

    To get a sense of how nonprofit fundraising is going at year’s end, look no further than the charity perhaps most identified with the holiday season: the Salvation Army. First, the good news. Giving Tuesday was a booming success. The organization raised $784,820 during the philanthropy marathon on December 1, up 28 percent from last year’s event.

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  2. Quotes

    1. We're certainly seeing a good increase in million-dollar gifts and above as well, at least reaching last year's total but most likely the trend suggests that we will surpass last year.
    2. I got 100 appeals on Giving Tuesday, and I thought it was ridiculous. And the main appeal was.
    3. We've created easy ways to contribute that also have a political impact.