1. The End of Competitive Advantage - Harvard Business Review

    Download a FREE excerpt from The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, by Rita Gunther McGrath. In this book, strategy expert and Columbia Business School professor Rita Gunther McGrath takes on one of most fundamental and recognized notions in strategy: that of sustainable competitive advantage. She argues this can no longer be the Holy Grail for companies because in a constantly changing environment, deeply ingrained structures and systems des

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