Is There Hope for Small Firms, the Have-Nots in the World of Big Data? - Christina Donnelly , and Geoff Simmons
Here’s a wishful vision of the future that’s even more radical than Amazon’s concept of delivery drones or Google’s robots: One day, small businesses will have access to affordable consumer data. Don’t yawn. This is a life-and-death issue for small businesses. Anyone who has worked in or around a supplier to a big consumer company—to a supermarket chain, for example—knows the value of information on shoppers’ preferences.