1. CMOs and CIOs Need to Get Along to Make Big Data Work - Jesko Perrey , and Matt Ariker

    CMOs and CIOs Need to Get Along to Make Big Data Work - Jesko Perrey , and Matt Ariker

    A global telecoms company recently decided to do what many companies are doing: figure out how to turn big data into big profits. They put together a preliminary budget and an RFP that asked vendors to take the data the company had — customer call and payments behavior, online searches, social network activity, billing, etc. — and identify opportunities. Vendors salivated at what essentially was a blank check to collect and analyze everything.

    Read Full Article
  1. Categories

    1. Segments:

      Client Accounting Services, Construction, Family Business, Healthcare, HNW/Individual, Investor Services, Manufacturing/Distribution, Not for Profit, Professional Services, Real Estate, Retail/Restaurant, Small Business, Strategic Growth Advisory, Technology, Transaction Services, Virtual Accounting Solutions
    2. Service Type:

      Audit, Corporate Tax, ERISA Audit, Estate and Tax Planning, Individual Tax, International Tax, IT Audit, Litigation Support, State and Local Taxes
    3. General:

      Global, Local Economy, Management, Politics, Revenue Recognition, Talent Management, Windham Brannon
    4. Internal:

      Marketing, Newsletter
    5. WB Author:

      Amber Brown, Barbara Coats, Brent Wilkinson, Carlye Dooley, Carolyn Riticher, Charles McGimsey, Cheryl Yarbrough, Courtnay Bazemore, Dean Flores, Denise Mummert, Donna Caruso, Doug Neal, Greg Spangler, Heidi LaMarca, Herb Barnes, John Carpentier, John Henriquez, Kerry Buchan, Kristi Johnson, Lee Hodges, Maggie Wise, Mary Beth Saylor, Matthew Levin, Nicholas Perrins, Nicole Suk, Rebecca Smith, Rebekah Judge, Richard Yelton, Tim Clancy, Tom Leahey, Valerie Barckhoff

    1. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can't treat IT like a back-office function.
    2. Marketers and technology people speak very different languages, so there's a need on both sides to become bilingual.
    3. At SAP, we have a Business Information Officer (BIO) for each business unit, including SAP Marketing.
  3. Authors