1. How to Quantify Sustainability’s Impact on Your Bottom Line

    How to Quantify Sustainability’s Impact on Your Bottom Line

    Humanity has an urgent need to fight climate change, and businesses can play a key role in doing so. But in many businesses, resources are allocated according to short-term, bottom-line pressures. Thus executives need a way to quantify the financial benefits of reducing their firm’s greenhouse gas emissions.

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    1. There is no price premium for sustainability alone, only for quality.
    2. McDonald's standards in beef sourcing are among the highest in the world; even if our mass consumer is not willing to pay premiums for sustainability, we still have to maintain them.
    3. In 2009, after Greenpeace's report on beef and Amazon deforestation, we had to reduce our supply base to as few as six different suppliers, which is not an ideal position to be in, in terms of price and volume negotiations.
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