Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. Even if a business knows how normal weather affects its earnings, unexpected abnormal weather present their own risks. Today, weather risk management is still in its early days. The majority of businesses do not hedge against weather risks, nor do they have an accurate view on how much is at risk.