1. Articles in category: Marketing

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    1. Why Accounting Firms Must Embrace #SocialMedia | Accounting Today News

      Why Accounting Firms Must Embrace #SocialMedia | Accounting Today News

      But accounting firms face significant hurdles and oftentimes it seems like the risks are not worth the rewards. Overzealous regulators, independence rules, clients that largely avoid the use of social media professionally and skeptical leadership all stand in the way. As a strategic communications company that caters to accounting firms, we’ve heard it all. Our clients aren't using social media so why should we? Social media is for consumer brands, not accounting firms.

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    2. 5 Metrics That Affect The Success Of Your Website Redesign

      5 Metrics That Affect The Success Of Your Website Redesign

      When you're undertaking a website redesign it can be tempting to rush in with the excitement of new possibilities, but it's important to consider the key aspects of a redesign, both aesthetically and from a business perspective. In order for the process to be successful these two must be aligned if the new website is to provide a high return on investment

      More about Redesign , Website Design , Social Media Tools , Site Speed , and Responsive Web Design

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    3. The Marketing Department of the Future

      The Marketing Department of the Future

      Posted by SamuelScott

      My first marketing job was in porn.

      After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute.

      Yeah, it's a little embarrassing. But I learned a lot – about what not to do.

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    4. Why Marketing Needs More Introverts - Eddie Yoon

      Why Marketing Needs More Introverts - Eddie Yoon

      Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, and focus on relationships. Introverts focus on the meaning of events around us, while extroverts focus on the events themselves.

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    5. 3 Things to Consider When Choosing a Marketing Automation Provider

      3 Things to Consider When Choosing a Marketing Automation Provider

      If you're thinking about a marketing automation provider, it's important to proceed with caution: Typically the contracts will lock you in for a least one year. Having worked with a few different providers in recent years, I've learned some valuable lessons along the way. Here are three things I wish someone in marketing had told me before we signed with our first marketing automation provider.

      More about Business Advice , Business , Marketing , Jobs , and Marketing Strategy

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    6. Accounting and Finance Compliance Burden Expected to Rise

      Accounting and Finance Compliance Burden Expected to Rise

      A majority of accounting and finance executives in the U.S. and Canada are anticipating that their companies’ compliance burden will increase in the years ahead, though less than half expect the cost of compliance to grow. A new study, Benchmarking the Accounting & Finance Function: 2014, by the staffing firm Robert Half and the Financial Executives Research Foundation, the research affiliate of Financial Executives International, found that 74 percent of U.S. and 67 percent of Canadian finance and accounting executives said they expect their companies’ compliance burden to rise in the coming years, while 48 percent and 41 percent ...

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    7. Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France

      Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France

      One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase. But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age? We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel.

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    8. Don't Overlook These Email Marketing Fundamentals

      Don't Overlook These Email Marketing Fundamentals

      When it comes to email marketing, it takes a lot to shock me. That's not to say I'm left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that's part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion.

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    9. How to Use Infographics to Communicate With Your Customers

      How to Use Infographics to Communicate With Your Customers

      When you need to convey dense data or an important message, your best bet may be to create an easy-to-digest visual.

      Do you have a complicated message packed with dense data, an enlightening set of facts, or a powerful message you want to communicate with your customers? If you're not using them already, you need to start producing infographics.

      Convey a powerful emotion. Shine light on one important fact. Humor can convey a serious message.

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    10. 3 Reasons Blog Comments Are Dead

      3 Reasons Blog Comments Are Dead

      Are blog comments alive and well--or dead and over? Or has the conversation just moved elsewhere?

      If you are one of the 164 million-plus people or businesses that publish a blog, you may be interested to hear that, according to social media experts, blog comments are dead.

      Over. Nada.

      1. Moderated comments don't make for conversations. 2. Hear crickets? 3. Spam is prevalent.

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    11. Evernote Founder: Apps Will Soon Be Obsolete

      Evernote Founder: Apps Will Soon Be Obsolete

      Phil Libin has a bold prediction for the future, as mobile computing moves into wearables. What's next, beyond the app?

      Evernote is easily one of the "it" apps of recent years. But Phil Libin, the founder of the popular cross-platform note-taking system, says apps, in general, are not the be-all-end-all of mobile computing. He went one step further, and predicted they are not long for this world.

      Yes, he actually said it: "Apps will be obsolete."

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    12. 5 Ways to Measure Your Firm's Social Media Efforts

      5 Ways to Measure Your Firm's Social Media Efforts

      Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time the accountant could be spending building business in other ways. Yet, social media is seemingly difficult to measure.

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    13. Marketing Automation: The Right Way to Get People to Your Site

      Marketing Automation: The Right Way to Get People to Your Site

      Here's how to drive target audience members to your website using marketing automation.

      Building on the concepts delivered in last week's post Marketing Automation Isn't as Easy as It Sounds, I will continue the discussion of the pre-requisites to success in marketing automation. Last week, we explored the tasks necessary to develop a relevant platform of branded content that will 'set the table' for your online visitors.

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    14. Android Wear: Google's Wearables Platform Is Here

      Android Wear: Google's Wearables Platform Is Here

      Google is going all in on wearables. The company announced Android Wear on Tuesday, a new version of Android designed specifically for wearable devices.

      Although Android Wear will ostensibly extend to all kinds of wearable devices, Google explains on its blog that it's starting in the area that makes the most sense: the smartwatch.

      See also: 25 Best Free Android Apps

      More about Google , Android , Wearables , Tech , and Apps Software

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    15. Which Social Media is Right for Accounting Firms?

      Which Social Media is Right for Accounting Firms?

      When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results. Both are simple-enough questions, but kind of hard to answer without spending some time analyzing what it is they really want to do or what they want to accomplish.

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    16. Marketing Automation Isn't as Easy as It Sounds

      Marketing Automation Isn't as Easy as It Sounds

      Here are the baseline elements essential to running an effective marketing automation campaign that might require more work than expected.

      Many brands are scrambling to implement marketing automation solutions in order to scale personalized market communication through software. The vision of scaling market communications through automated software is inspiring, but many marketers jump in without realizing the tremendous amount of work it takes to make the dream come alive.

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    1-24 of 64 1 2 3 »
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